Retensa Steps up Exposure Strategy


Retensa Kicks off IOMA Print & Email Ad Campaign.

New York, NY, February, 2004 – Retensa, LLC will take a big step this month toward increasing its recognition in the business world. Its new print and email ad campaign with IOMA, the Institute of Management and Administration, will reach approximately 35,000 business professionals. The print ad is a full-page ad with emphasis on the high percentage of employees and middle mangers who are at any given moment seeking a change in employer. The email ad is an identical version in pop-up form. Both appear in IOMA newsletters in the categories of Leadership, Financial Management, and Human Resources.

The “I Quit” Advertisement Targets the Trendsetters.
“Since IOMA’s audience is up on the trends,” says Retensa President Chason Hecht, “this is an opportunity for Retensa to create awareness about this particular area that is not being served.” The focal point of the ad is the large “I Quit” statement in bold black letters, evoking the question of how executives can prevent the emergency of key employees quitting. Retensa hopes that IOMA’s readers will be introduced through the ad to the idea that there is tangible value in enhancing their company cultures.

IOMA is a business publications company based in Midtown New York City. It serves over 180,000 top business professionals every month, not counting many more that access its Special Reports and Electronic Services. IOMA publishes a broad range of information products. Each of them serves two purposes: to improve the efficiency of its subscriber, and to enhance the financial performance of the firm or organization.


About Retensa:

Understanding your People is what our People do.
Retensa is the leader and innovator of Employee Retention Strategies.  They combine experience and web-based technology to develop, motivate, and retain a company’s best employees.  Retensa customizes solutions to help organizations achieve significant cost-savings and performance improvements.

Through the creation of a “Retention Environment,” Retensa provides additional expertise in Leadership Development, Human Capital ROI, HR Metrics, EmployeeSurveys, Exit Interviews, and Mentoring, with a cutting-edge focus on workforce technology.

Contact Retensa

212.545.1280 or email for more information about the solutions you can receive.

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