Brand Management is valuable in the labor market too. Corporations will spend billions of dollars marketing their products and services. The cost per client acquisition can be as low as $20 to $50. However, there is an audience that may be ignored: employees, with a cost per hire that may range from $20,000 to $50,000.
Engaging employees in desired work-related behaviors: focus on strengths. In a recent survey the Gallup Organization found that 58% of respondents cannot say, “I know what is expected of me at work.” Clarifying how an employee’s position and performance relates to the organization’s goals allows employees to grasp how their roles directly impact the organization’s success.